Papers and Articles

Strategy Portfolio A strategy portfolio is an important strategic marketing tool that can help make your company an agile competitor while keeping you focused on your long term corporate and marketing strategy. Developing your strategy portfolio is an important step in creating and maintaining a consistent vision of your company's mission and its strategic options. Search Engine Optimization Basics (PDF) Search engine optimization (SEO) is the process of gaining improved rankings or placement on search engine results pages as part of a search engine marketing campaign. Search engines are becoming increasingly popular and provide the majority of new visitors to web sites. There are many factors you can control to attain the highest rankings, as well as a variety of practices to avoid and misinformation to be wary of. Industry Survey, After Internet Time (PDF) This industry survey from Vision & Execution details our research covering ways companies manage their product development process today. We all recall that many standard business rules and processes seemed to be suspended at the height of the internet boom, and we know there was retrenchment afterwards. Our report includes primary research, noting pre-boom practices and then comparing practices prevalent towards the end of the Internet boom with more current, typically value oriented, practices. Creating a Sales Strategy and Process (PDF) A checklist to help you create an effective sales strategy and process to ramp customer acquisitions. Ask yourself if you: Can leverage your current process or need to start fresh? Understand the buying behavior of your target industries/segments? Understand the selling behavior and motivations of your preferred channels? Can afford your sales strategy and process?