Customer Quotes

"Vision & Execution was instrumental in helping ISTC evaluate over 30 clean technology R&D projects for their commercial viability. After narrowing down the list to the top 7 technologies, Vision & Execution developed compelling market opportunity assessments to present to prospective corporate development partners. As result of this work, Vision & Execution identified corporate partners for each of these technologies and in some cases more than one interested party. In every case we gleaned more information about where the R&D projects could be successfully applied to provide guidance to the research teams."

Vladimir Urezchenko
Senior Program Manager, ISTC

"We hired Vision & Execution to help us gain a better understanding of recent changes to the marketplace and how Voxify could leverage those changes to drive higher sales with greater profit margin. Vision & Execution with its broad business and technical expertise was able to evaluate our current operations and assess where improvements in our product offering and product deployment process could be made. Additionally, they identified some key customer pain points we had not adequately addressed with our current offering that increased our traction in the marketplace. As a result of their recommendations, we were able to make significant changes to our application deployment pricing, while decreasing our development and hosting cost and at the same time providing total cost of ownership reductions to our customers."

Carol Snell
Chairman of the Board, Voxify

"Patrina Mack is an exceptionally capable marketing consultant and business strategist. She gets the details AND the big picture which is a very powerful combination and hard to find these days. She thinks for herself and will not simply provide "cookie-cutter" project feedback but rather high value/outside the box thinking that could be a big win for your business!"

Steve Harari
CEO, Transition CEO

"Vision & Execution played a critical role in the success of our U.S. Market Launch from identifying customer requirements to securing media and analyst support during launch."

Hagai Schaffer
CTO, Oblicore

"Vision & Execution guided our team through a proactive planning process to better articulate our product strategy and determine the resources necessary to execute this strategy. As a result we have secured the necessary funding to implement this new vision for our division as we complete our merger with Nuance."

Kevin Stone
VP Marketing
BeVocal (now Nuance)

"Patrina Mack's understanding of services development and her skill in gathering customer requirements led to the creation of powerful consulting services programs like the NetIQ Service Offerings. Her efforts achieved our business goal of enabling our channel partners to increase revenues."

Drew Paik
Channel Marketing Manager, NetIQ

"Vision & Execution provided us with insightful input and valuable direction with respect to all aspects of our business model. They helped us to deeply analyze our strategic objectives which resulted in an expansion of our scope and a greatly refined marketing plan. Sereno Solar's investor presentation and business plan were significantly improved and polished as a result of their input and guidance."

Brad Stimson
CEO, Sereno Solar

"Vision & Execution was instrumental in positioning our US MedTrans medical transcription service business in the health care industry. They defined an overall go-to-market strategy with many excellent insights and practical recommendations, allowing us to quickly establish ourselves as a serious and competitive player in this market."

Dana Glatz
Founder, US MedTrans, Inc.

"Vision & Execution provided valuable business guidance, reworking our business plan and repositioning our service offering. The result was a very successful market launch and acquisition of needed funding."

Tina Lerche
CEO, EasySpeedy

"My biotech start-up company needed guidance in preparing the Executive Summary for presentation to VCs. We also needed VC contacts. Patrina was able to provide invaluable help on both accounts, by critically reviewing our writing as well as providing us with VC contacts which led to face-to-face meetings and further discussions."

Kate Marusina
Business Development, CellData

"Patrina Mack led our product marketing organization through a robust and proactive market definition phase as part of our new product development process. As a result, our industry and product marketing managers developed more specific and compelling requirements to drive prioritized funding and development to meet our revenue goals."

Neil Cavezza
Director, Product Portfolio and Program Management, Wind River

"Patrina played a key, strategic role in helping us make double digit, incremental revenue gains within Intuit's direct phone channel by developing and managing price and product combination testing and analysis."

Gina Ahern
Channel Management, Intuit