U.S. Market Launch For International SLA Management Tool

Guided strategy and implemented tactical plans for complex marketplace.

The Challenge:

This leading international developer of SLA solutions for service providers sought a full-service United States marketing resource for its U.S. launch. The company needed help to understand the American business environment and to properly position its products.

The Solution:

A Vision & Execution consultant acted as VP of Marketing to guide product and company strategy, and developed a team to implement the tactical plans. Interpreting U.S. market dynamics, Vision & Execution helped the company focus its marketing strategy and aided in defining opportunities in a complex marketplace. Working closely with the executive team, Vision & Execution expanded the firm's target market to take advantage of changing market conditions, recommended a distribution strategy, developed a product road map, and developed marketing messages for use in marcom and sales materials.

The Benefits:

As a direct result of the "company story" built by Vision & Execution, the client successfully launched its U.S. business and product at COMDEX. The company obtained a large number of excellent leads including marquee quality contacts, and has since completed its second round of funding.